Cookie and Pixel Policy ( India)

Effective Date: 2 February 2025
Last Updated: 2 February 2025

At Akeso Hair Transplant, we use cookies, pixels, and similar tracking technologies on our website https://akesohairtransplant.com to enhance user experience, improve website performance, and for marketing purposes.

This policy explains what cookies and pixels are, how we use them, and how you can manage your preferences in compliance with Indian data protection laws.

By continuing to use our website, you consent to our use of cookies and tracking technologies as described in this policy.

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit a website. These files help websites recognize your device, remember preferences, and improve functionality.

1.1 Types of Cookies We Use

We use different types of cookies for various purposes:

A. Essential Cookies

• Required for website functionality (e.g., navigation, security).
• These cookies cannot be disabled as they are necessary for basic website operations.

B. Performance & Analytics Cookies

• Help us analyze website traffic and user behavior using tools like Google Analytics.
• Improve website design, content, and functionality.

C. Functional Cookies

• Remember user preferences (e.g., language, region, login details).
• Enhance user experience.

D. Advertising & Marketing Cookies

• Track user behavior for personalized advertisements.
• Used by third-party advertising networks (e.g., Google Ads, Facebook Ads).
• Allow remarketing campaigns for relevant content and services.

2. What Are Pixels?

Pixels (also known as tracking pixels or web beacons) are small pieces of code embedded in a webpage or email. They work by:

• Tracking user activity on the website.
• Measuring the effectiveness of ads.
• Enabling Facebook Pixel, Google Tag Manager, and other marketing tools.

2.1 How We Use Pixels

• Retargeting & Advertising: To show relevant ads based on user activity.
• Email Tracking: To analyze email open rates and engagement.
• Conversion Tracking: To measure how users interact with ads and website content.

3. Third-Party Cookies & Pixels

We may allow trusted third parties to place cookies and pixels on our website. These include:

• Google Analytics & Google Ads – for tracking website performance and advertising effectiveness.
• Facebook Pixel – for targeted advertisements on Facebook and Instagram.
• YouTube & Embedded Media – for video content and social media integration.

Third-party providers have their own privacy policies governing data collection. We recommend reviewing their policies:

• Google: https://policies.google.com/technologies/cookies
• Facebook: https://www.facebook.com/policies/cookies/

4. Managing Your Cookie Preferences

You have the right to control your cookie settings. You can:

4.1 Change Browser Settings

Most browsers allow you to block or delete cookies. Here’s how you can do it:

• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Microsoft Edge: Settings > Cookies and Site Permissions

4.2 Opt-Out from Targeted Ads

You can opt-out of personalized ads via:

• Google Ads Settings: https://adssettings.google.com/
• Facebook Ad Preferences: https://www.facebook.com/adpreferences/ad_settings

4.3 Using ‘Do Not Track’ (DNT) Signals

Some browsers support Do Not Track (DNT) settings, which disable tracking across websites.

5. Legal Basis for Using Cookies & Pixels

Under DPDPA, 2023, we process cookies and tracking data based on:

• User Consent: You provide consent when you accept cookies on our website.
• Legitimate Interest: Some cookies are necessary for website functionality.
• Legal Compliance: We use security-related cookies to comply with Indian cyber laws.

6. Data Retention & Security

• We store cookie data for a limited period as per our data retention policy.
• We do not store sensitive personal data using cookies.
• All collected data is secured against unauthorized access or breaches.

7. Updates to This Policy

We may update this Cookie and Pixel Policy periodically in accordance with Indian data protection laws. Any changes will be posted on this page with an updated effective date.

8. Contact Us

For any privacy concerns related to cookies and pixels, contact:

Akeso Hair Transplant
? Address: F-25, Second Floor, Preet Vihar, New Delhi
? Email: contactakeso@gmail.com
? Phone: +91 9643262655

If unresolved, you may escalate the complaint to India’s Data Protection Board (once operational under DPDPA, 2023).

? Important Notice

By using our website, you agree to this Cookie and Pixel Policy. You can manage your preferences at any time through your browser settings.